Pamela Armella Olazábal / Data Analytics Director, Reyes Holdings

Pamela is the Data Analytics Director at Reyes Holdings.  She oversees the business analytics and data science teams and is responsible for leading the analytics strategy, enhancing our capabilities to service our customers and suppliers more efficiently and profitably. She has held various roles since joining Reyes in 2017 with more than 10 years of engineering, strategy and analytics experience. Pamela holds Master Degree in Business Administration from Kellogg School of Management, Northwestern University and a bachelor’s degree in Industrial Engineering from the Universidad Iberoamericana in Mexico City, Mexico.

Pamela is a true believer that data can improve virtually anything by developing systematic ways to address strategic challenges. For her, it is about embracing the ongoing change, innovation, technologies and analytical approaches to leverage data and foster informed decisions that will forge a path to competitive advantage, thus, greater profits.

Pamela has also held an active position in ASUMO, a not-for-profit consultancy that works with NGOs in impoverish communities aiming to strengthen their effort in attaining social equality. She currently lives in Chicago, Illinois. Her hobbies include sports: marathon runner, triathlete and endurance cyclist; as well as traveling (40+ countries), and social development.


Speaker
From Excel to AI: How Reyes brought predictive modeling to beer distribution