Keynote: Smart Distribution to Serve Today’s Empowered Omni-Channel Consumer

Our distribution journey has evolved over the last 100+ years – moving from Accessible Distribution to Predictable Distribution to Fast Distribution to Frictionless Distribution. Now, GE Appliances is pioneering the next evolution for a new era: Smart Distribution. By going Smart, with everything from smart warehouses to smart basiloids, we can deliver on omni-channel distribution to meet the needs of today’s empowered omni-channel customer. They want to shop and purchase goods and services in whatever way makes the most sense for their personal situation. With the multitude of choices available to them, Smart Distribution is a strategy that allows GE Appliances to exceed the growing expectations of customers and build loyalty through superior execution.

Presented by
Mark Shirkness
Vice President, Distribution
GE Appliances